Copywriting Overview
My experience in this area includes writing promotional copy, press releases, newsletter copy and medical detailing brochures for corporations, start-up businesses, non-profits, communications agencies and healthcare facilities. Below is a representative sampling:
Dupont and Jeff Gordon - When the Dupont Company gained sponsorship for NASCAR superstar Jeff Gordon's "Team 24," the corporation wasn't merely seeking to attach its name to a star. Rather, Dupont wanted to use the association to demonstrate how a pit crew effectively demonstrates the characteristics of a high-performance work team, and to use the example as inspiration for its employees. I helped convey that message in newsletter articles.
Fox Chase Cancer Center: Medical Detailing Brochure Copy.
Author promo: Julia Cameron, best-selling author and renowned creativity coach.
Case Study: Weight Watchers implements revolutionary wastewater treatment
technology.
technology.
Case Study: A Pennsylvania hospital implements web-based imaging technology developed in Germany.
Teknon, a Texas-based IT company asked me to produce a brochure that describes their services and value. Here's the result.
DVD promo copy: Elvis and "The Babe" ! - for AllMovieGuide
Advertorial: Promoting an international company's Web-based imaging technology
Press Release: Promoting the American Association of Botanical Gardens and Aboreta's internship directory
Registration Book: Produced for the American Association of Botanical Gardens and Aboreta's annual conference.
Brochure Copy: Big Brothers/Big Sisters of America's "Vision 2001"
Newsletters
One Page Productivity Newsletters written and designed for The Dupont Company:
One of the many newsletters I wrote and assembled (layout, etc.) for the American Association of Botanical Gardens and Aboreta.
